This guide covers everything you need to know about gem portal pricing strategy: win orders and stay profitable — with practical, actionable information tailored for Indian MSMEs and small businesses.
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Frequently Asked Questions
1 Should I set the lowest price possible on GeM to win more orders?
No. Setting the absolute lowest price kills your margins and creates a race to the bottom that eventually makes your GeM business unsustainable. Instead, calculate your floor price (cost + delivery + 10% margin) and position yourself competitively within that range. Use quality differentiation, faster delivery, and certifications to win orders even at a slightly higher price than the absolute lowest.
2 How do I check competitor prices on GeM?
You can search for your product UNSPSC category on GeM as a buyer (create a test buyer account or ask a contact with buyer access) to see all listed prices. Alternatively, use GeM price comparison feature available in the seller dashboard. Also check the market reference price shown during catalogue creation — this is what GeM considers a fair market price.
3 What is market reference price on GeM?
GeM has a Market Reference Price (MRP) system that benchmarks listed product prices against retail market rates. If your price is significantly higher than the market reference price, GeM may flag it or buyers may be less likely to place direct purchase orders. Keep your GeM listing price within 10-15% of the market reference price for optimal visibility.