This guide covers everything you need to know about how to get gem brand approval: step-by-step process 2026 — with practical, actionable information tailored for Indian MSMEs and small businesses.
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Frequently Asked Questions
1 Is trademark registration mandatory for GeM brand approval?
Trademark registration is not mandatory but strongly recommended for GeM brand approval. GeM accepts both registered trademarks (with TM registration certificate) and brands with documented market presence and commercial use. However, having a registered trademark significantly speeds up the brand approval process and reduces the risk of rejection.
2 How long does GeM brand approval take?
Brand approval on GeM typically takes 7-15 working days after submitting all required documents. If documentation is complete and correct, approval can come faster. Rejections are notified with specific reasons and you can resubmit after addressing the issues.
3 Can resellers apply for brand approval on GeM?
No, brand approval is only for brand owners and original manufacturers. Resellers cannot apply for brand approval for brands they do not own. Resellers must obtain OEM authorization letters from the brand owner to list branded products on GeM.